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How Manufacturers Can Expand the Business Potential of Data With IoT?

What is IoT?

The Internet of Things is a system of interrelated computing devices which are provided with unique identifiers (UIDs) and can transfer data over networks without the need for human-to-human or human-to-computer interaction. IoT is a concept where devices such as washing machines, cell phones, coffee makers, lamps, headphones, etc. are connected to the internet via an on and off switch. In short, IoT refers to a giant network of connected things.

What is IIOT?

Industrial Internet of Things is a method for digital transformation in manufacturing. It employs a network of sensors for collecting critical production data and uses cloud software to transform data into valuable insights about the efficiency of manufacturing operations.

Using IoT to Expand the Business Potential of Data

IoT can be used in the following ways for the effective use of data in the manufacturing sector.

  1. Facility  Management

Using IoT sensors in manufacturing equipment allows for condition-based maintenance alerts. There are many machine tools designed to function within certain vibration and temperature ranges. IoT sensors will actively monitor machines and send alerts if any equipment deviates from its prescribed parameters. This will help provide a prescribed working environment for machinery, thus helping manufacturers increase operational efficiency, reduce costs, conserve energy, and eliminate machine downtime.

  1. Inventory Management

IoT applications will help monitor events across a supply chain. With these systems, the inventory is traced and tracked globally, and the users are notified in case of any deviations from the plan. This enables cross-channel visibility of inventories. Managers will get information about the work in progress, the estimated arrival time of new materials, and realistic estimates of the available material. This will reduce share costs and optimize supply in the value chain.

  1. Plant Safety and Security

Big data analysis, when combined with the Internet of Things, helps improve the overall safety and security of the workers in the plant. Effective monitoring ensures better safety. By monitoring the Key Performance Indicators (KPI) of health and safety such as the illness rates and the number of injuries, short and long-term absences, loss during daily operations and vehicle incidents and property damage, safety, and security of the plant can be ensured. Addressing lagging indicators will also ensure proper redressal of health, safety, and environment (HSE) issues.


Internet of Things helps manufacturing enterprises maximize productivity by maintaining production uptime, eliminating waste, and reducing costs. Successful IoT adoption for data requires thoughtful orchestration through the application design and execution segments of IoT. By leveraging IoT for business in data management, manufacturers will be able to get a better understanding of the supply chain and manufacturing processes, enhance customer experience, achieve faster time to market, and improve demand forecasting.

To learn more about data science and big data, check out Global Tech Council.


How AI Transforms the Marketing Domain For the Better?

Artificial intelligence deals with using computers to understand human intelligence, and it is the science of making intelligent machines, especially intelligent computer programs. It refers to adding human capabilities into machines.

How AI Transforms Marketing for the better?

Let us look at some of the areas in which AI is incorporated in marketing.

Search Engines

AI has a profound impact on the manner in which we search and the quality of the search results that define the search experience. Google first innovated with AI in search in 2015 by introducing its machine learning-based algorithm, RankBrain. From that time onwards, many e-commerce websites have followed Google’s footsteps and incorporated AI into search engines to help make product searching smarter. Innovations such as semantic search and natural language processing help search engines determine the links between products and provide similar product suggestions, find relevant search results, and autocorrect mistakes, thus aiding customers in discovering products even if they do not have a clear idea of what they are looking for.

Product Pricing

Demand-based price changes are not new. A perfect example of this is the change in hotel room rates based on seasons. Using AI in marketing will help determine and optimize prices with a whole new level of precision by taking into account a wide variety of data. AI and machine learning are used to analyze a customer’s data patterns, predict their receptiveness to special offers, and the price they would be willing to pay. This helps businesses target customers with more precision and helps them calculate the exact discount needed to pull in a sale. Businesses can use dynamic pricing to determine if their pricing of products is too high, too low, or almost at the same range in comparison with their competitors.

Airbnb is a perfect example of a dynamic pricing system that helps property owners determine the price at which their property must be listed. It takes into consideration a wide array of factors such as local events, geographic location, photographs, reviews, time to the booking date, and market demand. Using these calculations, marketers can provide which the users will choose to follow or ignore. The system will then adjust the algorithm based on the results.

Audience Targeting and Segmentation

To reach out to customers with a proper level of personalization, marketers need to target increasingly granular segments. AI can help achieve this. Based on the data that marketers already have regarding customers, machine learning algorithms can be trained against a gold standard training set to pick out incorrectly identified contacts and identify common properties and important variables. The amount of customer segmentation that can be done by marketers depends on the data they have. Segmentation can be based on past behaviors and buying personas, or it can be as simple as gender and age.

Segmentation is not limited to just being static. Dynamic Segmentation is an application of artificial intelligence that consumer behaviors are rarely unchanging or fixed and people can take on different personas for different reasons at different times.


AI has the ability to eventually transform the economy and reshape most businesses by introducing new products and business models.If you are interested to know more about artificial intelligence certifications, check out Global Tech Council.

How Can I Become A Virtual Reality Expert?

Have you been thinking about picking up a course that can fetch you good growth in the future, then its time that you must try courses that are job oriented? There has been a steady increase in the number of such courses. In case you are looking for one such option, then think about virtual reality. This is the buzz word which is permeating different sectors, and many companies are looking for Virtual Reality experts. Did you know that the virtual reality and Augmented reality market are going to be $150 billion markets by 2020, and so you can decipher the kind of growth and demand that it is going to have in the near future? 

The growth and the future:

While the world is slowly moving towards the virtual world, there is a growing demand for experts who can help in creating a seamless virtual world. VR or augmented reality impacts different sectors. At present, there around 700 VR startups globally, and many other companies are starting a new every day. All this indicates the fact that there is going to be a growing demand for VR experts.

If you wish to work in the field of technology, there is no better time than starting today. 

Prerequisites to become a VR expert:

If you are willing to make a career in this field, then you must begin your preparation today. The first thing that you would be required is a technical degree and basic knowledge about computer systems and programming. Besides, there are other areas where you need to work:

Software engineering: You would need to know about C#; mastery over JavaScript is also helpful. 

3D tools: Earlier VR developers game from the gaming industry and they needed they had the knowledge of Unity and Unreal. The latter is still used in AAA titles; Unity is the tool of choice.

In addition to these skills, one must also have knowledge about sound designing, VR UI/UX. 

Certification: One of the best ways to learn more about VR is enrolling for the certification program. Companies like Global Tech Council are rendering certification courses in virtual reality and augmented reality that is known as virtual reality certification or Certified Virtual Reality Expert. The objective is to leverage a platform where students can learn state of the art VR knowledge and can put the best step forward.

Conclusion- The worldwide market of VR and AR is going to reach %150 billion by 2020, the market is growing at a faster pace, and there is a requirement for individuals who can fill the gap of demand and supply of skilled workforce. The generation Z is the next in line to join the bandwagon. There are a plethora of opportunities stored in the field of VR and technology lures you, becoming a virtual reality expert is a good move.

5 Most Powerful Cyber Security Tools You Should Have to Become A Expert

There is a lot of information which is lying on the World Wide Web, and we also know the fact that this data is vulnerable and easy to hack. It has raised a lot of concern and a need for cybersecurity. When we talk about cybersecurity, then it’s not just about the safety of the data but also preventing an attack on the system, ensuring confidentiality and privacy of information. All this has led to the rise in the demand for cybersecurity professionals. These individuals know all about cybersecurity and develop tools that ensure data security.  

Cyber Security Certifiction

If you are willing to become a cybersecurity expert, then you would need to use different tools. The good part is that there are many such tools available in the market. Some of them are for free, while others come at a cost. If you are also willing to become certified cybersecurity professionals, then you must have a look at the following tools.

Cyber Security Tools that you would need to know-

  1. Metasploit Framework–  Launched in the year 2003, this is sold as a penetration testing tool. Its free version is used by the novice hackers to learn the knack of the system. This tool helps decipher information about security vulnerabilities and helps in testing and development of IDS signature. 
  1. Nmap- Another popular cybersecurity tool is Network Mapper. It is one of the most flexible and useful network security tools.  It is an open-source network scanner. This tool helps discover hosts and services on a computer. This tool sends packets and analyzing the response. 
  1. OpenSSH–  It encrypts all the traffic, thus reducing the probability of hijacking or hacking. It is a suite of low-level tools.  It is considered a common man’s VPN. It allows you to access the internal network with single-point access. 
  1. Wireshark-  It is an open-source packet analyzer. It is used for the following process: 
  • Troubleshooting
  • Software and Communication protocol development
  • Analysis

It comes with in-built decryption which supports different encryption protocols. 

  1. Nessus– It is an open-source vulnerability scanner. It is used for vulnerability assessments and penetration testing engagements. All this helps in detecting malicious attacks. This tool makes use of Nessus Attack Scripting Language (NASL), which helps in deciphering and describing threats and malicious attacks.

Final Thoughts– These are some of the many tools used by cybersecurity professionals. If you too are willing to become a Network Security Expert, it becomes important that you must have knowledge about different tools and its features so that you can use them as per the requirement. At Global Tech Council, you will get all knowledge about different cybersecurity tools and software. Besides, you also get to learn about the implementation of the same. To become a certified cybersecurity expert, connect with Global Tech Council today.